HAPPY Program
Marketing & Communications
Accra & Tema Region
Full Time
Agriculture, Fishing & Forestry
GHS Confidential
Job Summary
We are seeking proactive, dynamic, and goal-oriented Field Marketing Officers to join our growing team at the HAPPY Program. Our program offers a unique credit system for Government workers, allowing them to purchase essential groceries and defer payment through payroll deductions. The primary responsibility of the Field Marketing Officer is to introduce this credit system to Government employees across various regions, including Accra, Tema, Cape Coast, and Takoradi. You will work to build awareness, educate potential customers, and register new users, ensuring they fully understand and take advantage of this convenient system.
As a Field Marketing Officer, you will be instrumental in building relationships with Government institutions and civil service agencies to promote the program effectively. Additionally, you will play a key role in achieving sales targets, tracking feedback from customers, and ensuring the marketing campaigns resonate with the target audience. This is a unique opportunity to blend your marketing and sales expertise with a passion for making a positive impact on people’s daily lives.
Minimum Qualification:
- Degree in Marketing, Business, Communications, or a related field. Equivalent experience in sales or marketing is also acceptable.
Experience Level:
- Mid-level
Experience Length:
- At least 3 years of experience in sales, field marketing, or customer service. Prior experience working with Government agencies or civil service is highly desirable.
Key Responsibilities:
1. Promote Credit System:
- Actively promote the HAPPY Program’s unique credit system to Government workers in designated locations, focusing on educating them about the program’s benefits and how it can improve their purchasing power.
- Conduct presentations, both one-on-one and in group settings, to ensure Government workers fully understand the mechanics and advantages of the credit system.
2. Customer Registration:
- Register Government workers for the credit program by guiding them through the application process.
- Help set up user accounts and ensure that each customer’s details are correctly entered into the system for payroll deductions.
3. Sales Target Achievement:
- Achieve and surpass monthly sales targets by signing up new Government workers for the program.
- Identify and tap into new sales opportunities within assigned locations to drive customer enrollment.
4. On-the-Ground Customer Support:
- Provide exceptional on-site customer support, addressing queries or concerns Government workers may have about the program.
- Ensure prompt resolution of any issues customers may encounter during the sign-up process or when using the credit system.
5. Building Key Relationships:
- Establish and nurture strong relationships with key Government institutions, civil service bodies, and other stakeholders.
- Use these relationships to drive awareness and encourage a high level of participation in the program.
6. Activity Tracking and Reporting:
- Maintain accurate records of daily field activities, including the number of customer registrations, inquiries received, and feedback gathered.
- Report customer insights and potential leads to the marketing and sales teams, helping to refine and improve future marketing strategies.
7. Collaboration with Marketing Team:
- Work closely with the central marketing team to align field efforts with overall campaign goals.
- Provide suggestions on how to improve marketing materials and outreach strategies based on customer feedback and field observations.
Requirements:
1. Experience in Sales and Marketing:
- Demonstrable experience in field marketing, sales, or customer service. Previous work within Government-related sectors, or knowledge of how civil service organizations operate, is highly advantageous.
2. Strong Communication Skills:
- Excellent verbal and written communication skills are essential for explaining complex information clearly to potential customers.
- Ability to engage with Government employees at all levels, presenting information confidently and persuasively.
3. Familiarity with Government Payroll System:
- A working knowledge of the Government payroll system and civil service structure is an added advantage, enabling you to better explain the program’s benefits to potential customers.
4. Self-Motivated and Results-Driven:
- Highly motivated, with a strong drive to meet and exceed targets. Must be goal-oriented and able to work both independently and as part of a team.
5. Adaptability and Problem-Solving Skills:
- Ability to think quickly on your feet, adapt to changing circumstances, and find creative solutions to potential challenges in the field.
6. Language Proficiency:
- Fluency in English is required. Additional proficiency in local languages would be an added advantage, especially in regions where local dialects are spoken.
7. Geographical Familiarity:
- Must reside in or have significant knowledge of the areas you will be working in, including Accra, Tema, Cape Coast, or Takoradi, as the role involves substantial travel within these regions.
Benefits:
- Comprehensive Training and Support: We offer extensive training to ensure you understand the credit system, sales techniques, and customer engagement strategies, equipping you with all the necessary tools to succeed in the role.
- Flexible Working Hours: Enjoy the flexibility of managing your own schedule, allowing for a healthy work-life balance while still meeting your performance targets.
- Career Development Opportunities: As part of a growing program, there are significant opportunities for career advancement, whether within the marketing team or across other departments within the company.
- Attractive Compensation Package: Competitive salary with opportunities for performance-based bonuses and incentives, based on meeting and exceeding sales targets.
How to Apply:
Interested candidates who meet the above criteria should apply HERE
