Location: Accra & Tema Region
Industry: IT & Telecoms
Position: Digital Acquisition Representative
Employment Type: Full-Time
Salary Range: GHS 900 – 1,200
Job Summary:
Foss Services is seeking a Digital Acquisition Representative to drive the performance and effectiveness of our digital marketing campaigns across multiple online channels. In this role, you will collaborate with digital agencies to develop engaging content, creative strategies, and impactful messaging across platforms like paid search, display advertising, and social media. This is an excellent opportunity for an entry-level candidate who is passionate about digital marketing and eager to grow within the fast-paced IT and telecoms industry.
The successful candidate will be responsible for supporting digital acquisition efforts to drive engagement, traffic, and conversions through innovative content and digital strategy. This role requires an understanding of digital channels, content creation, and the ability to manage and optimize digital marketing efforts to enhance talent acquisition and brand presence.
Key Responsibilities:
As a Digital Acquisition Representative, your core duties will include:
- Campaign Management: Manage and optimize paid search (Google AdWords, Bing, Yahoo), display advertising, and retargeting campaigns. You will work closely with digital agencies to ensure that the messaging and content are aligned with our overall marketing strategy.
- Digital Channel Optimization: Support the daily operations of various digital marketing channels, including SEO, paid social media, affiliates, and new media platforms. Monitor and improve performance by analyzing key metrics and making data-driven decisions.
- Content Strategy Development: Design and implement a comprehensive digital content strategy, focusing on social media, mobile, and global content. Ensure that our employment brand and talent acquisition goals are reflected in the content across digital platforms.
- Brand Messaging: Ensure that the digital content and branding messages integrate seamlessly with our Talent Acquisition strategy. Maximize the impact of our digital efforts by aligning content with key points in the candidate journey to engage potential hires effectively.
- Career Web Page Management: Oversee the digital experience for candidates, ensuring our career web page is up-to-date, engaging, and optimized for the best user experience. This includes creating and managing a content roadmap to guide the digital candidate journey.
- Performance Analysis: Identify key performance indicators (KPIs) to track the effectiveness of digital campaigns. Use insights from data analytics to refine strategies, improve performance, and drive return on investment (ROI).
- Collaboration with Analytics Team: Work with the Advanced Analytics team to develop an attribution model for all acquisition marketing channels, ensuring optimal investment allocation and maximizing campaign efficiency.
- Team Development: Although this is an entry-level position, you will be expected to collaborate with marketing teams and potentially contribute to the development of a high-performing marketing and analytics team.
Qualifications & Requirements:
We are looking for an enthusiastic individual with a passion for digital marketing and a desire to learn and grow in the field. The ideal candidate should meet the following qualifications:
- Minimum Education: High School Certificate (S.S.C.E) or equivalent. Further education in marketing, business, communications, or a related field is a plus but not required.
- Experience Level: This is an entry-level position, and no prior experience is required. However, candidates with internships or experience in digital marketing, social media management, or content creation will have an advantage.
- Digital Marketing Knowledge: Basic understanding of paid search (Google AdWords, Bing, Yahoo), SEO, and social media channels is desirable. Familiarity with content management systems (CMS) and digital advertising platforms will be helpful.
- Analytical Skills: Ability to analyze campaign performance and make data-driven decisions to improve digital marketing efforts. Familiarity with tools like Google Analytics or similar platforms is an advantage but not mandatory.
- Creativity & Innovation: You should be a creative thinker with a keen interest in developing engaging content that resonates with audiences. A strong understanding of how to adapt content for different digital channels is crucial.
- Communication Skills: Strong written and verbal communication skills are essential for creating compelling content, communicating effectively with team members, and collaborating with external digital agencies.
- Time Management & Organization: Ability to manage multiple tasks simultaneously and meet deadlines. You should be organized and capable of prioritizing tasks to ensure the efficient execution of campaigns.
- Team Player: Willingness to collaborate with cross-functional teams and digital agencies. You should be able to work well within a team environment, contributing to shared goals.
Why Join Foss Services?
At Foss Services, we offer an exciting opportunity to work in the dynamic and rapidly growing IT and telecoms industry. By joining our team, you will gain hands-on experience in digital marketing, talent acquisition, and brand management. You will also have the chance to develop your skills in a supportive environment with room for career advancement.
Other benefits of working with us include:
- Professional Growth: Opportunities for learning and development within the digital marketing space. You will receive support from experienced professionals and have the chance to work on high-impact campaigns.
- Dynamic Work Environment: The IT and telecoms industry is fast-paced and constantly evolving. If you enjoy working in a cutting-edge, technology-driven environment, this role is perfect for you.
- Collaborative Culture: We value teamwork and encourage a collaborative work culture where innovative ideas and contributions are welcomed.
How to Apply:
If you are passionate about digital marketing and eager to make a meaningful impact in the IT and telecoms industry, we invite you to apply for the Digital Acquisition Representative position at Foss Services. To apply, please submit your CV and cover letter to [email protected].
Alternatively, you can contact us at the following numbers for further inquiries:
- 0543407012
- 0256688042
Application Deadline: We are reviewing applications on a rolling basis, so please apply as soon as possible. Only shortlisted candidates will be contacted.
